Cronofy’s scheduling API is one of the most advanced and secure scheduling tools in the world. It embeds into every workflow from recruitment platforms like Lever to medical research software.

The brand was expanding its product offering and needed to adapt the brand’s messaging, positioning, and visual identity to communicate this new offering. We also tackled some brand perception issues that has enabled the company to expand their target addressable market. The new identity focuses on performance - both the product and the high ambitions of the user hiring it to innovate their process.

Design: Joe Kibria

Illustration: Calvin Sprague