The brief

I have been working with Matt Lerner and Nopadon Wongpakdee at Startup Core Strengths as a coach for years. The program is one of the world’s best growth coaching programs. Over 10 weeks of intensive coaching we upskill company teams and teach them how to focus on their most impactful work. But the brand was only speaking to early-stage companies and not truly communicating its value: systems thinking to achieve company-wide focus.

So we rebranded Startup Core Strengths to SYSTM.

SYSTM embeds a culture of experimentation, true customer insights ( 👉 by talking to customers), writing, positioning, messaging, and even technical skills on channels. The program is incredible value, with access to world-leading coaches that are actual operators at Klarna, Flo Health, PayPal, Aperture, and more. And importantly, for founders - it cultivates ownership across teams.

Design: Joe Kibria

Illustration: Woshibai